The Marketing Department seeks to be at the cutting edge of innovations and deliberations that affect markets, consumer behavior, and marketing and sales operations.
A few examples of recently developed themes: environmental marketing, experiential marketing, high-tech marketing, strategic customer management, services and customer relations marketing, social marketing, health marketing, multichannel approaches, and store brand management.
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BLOG MARKETING : www.marketing-rms.com
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HEAD OF DEPARTMENT :
Anne-Sophie BINNINGER, PhD, Hdr - email - +33 (0)3 26 77 46 16 -
CV, publications
Areas of research: Sustainable Marketing; Corporate social responsability and consumer behavior; Retail and store brands Management
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Molka ABBES, PhD - email - +33 (0)3 26 77 46 06 -
CV, publications
Director of Specialised Masters in Services and Client Relations Management
Area(s) of research: Trust in customer-store relationships, trust in online interactions; Experimental and Sensorial Marketing |
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Bary BABIN, PhD - CV, publications
Affiliate professor
Area(s) of research:Retail management; Services management; Performance |
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Gaël BONNIN, PhD - email - +33 (0)3 26 77 56 77 -
CV, publications
Area(s) of research: Design, innovation and market orientation; Technology marketing |
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Adilson BORGES, PhD - email - +33 (0)3 26 77 46 04 -
CV, publications
Area(s) of research: Consumer Behavior, persuasion; Retail Marketing |
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Stephen CHARTERS, PhD - email - +33 (0)3 26 77 52 30 -
CV, publications
Director of Chair of Champagne Management
Area(s) of research: Wine Marketing and Tourism; Wine and place; Aesthetic consumption; Wine consumption behavior |
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Jean-Charles CHEBAT, PhD - CV, publications
Affiliate professor
Area(s) of research: Service Marketing; Consumer Behavior, Persuasion
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Dominique GARVAL - email - +33 (0)3 26 77 46 30 -
CV, publications
Head of RMS Simulation Center
Area(s) of research: Strategy; Leadership |
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Pierrick GOMEZ, PhD - email -
CV, publications
Area(s) of research: Consumer behavior, food and health marketing
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Kiane GOUDARZI, PhD - email - +33 (0)3 26 77 47 10 -
CV, publications
Area(s) of research: Service management and marketing; Public Management |
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Alain GOUDEY, PhD - email - +33 (0)3 26 77 45 83 - CV, publications
Area(s) of research: Innovation and IT marketing; Experiential marketing |
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Magali JARA, PhD - email - +33 (0)3 26 77 56 70 - CV, publications
Director of Chaire Auchan
Area(s) of research: Marketing and retailing; Quantitative methods |
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Anne JULIEN, PhD - email - +33 (0)3 26 77 46 24 - CV, publications
Director of Chaire Credit Agricole Nord Est
Area(s) of research: Bank marketing and management, banking multichannel; Coproduction of services |
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Raymond OUELLET - email - +33 (0)3 26 77 46 63 - CV, publications
Director of MBA Programmes
Area(s) of research: Retail marketing; International marketing, marketing B to B; Strategy and Action-based learning |
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Nacima OURAHMOUNE, PhD - email - +33 (0)3 26 77 46 29 - CV, publications
Area(s) of research: Consumer behavior, branding; Consumer culture theory |
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Fanny RENIOU, PhD - email - +33 (0)3 26 77 56 86 - CV, publications
Area(s) of research:Participative marketing, co-creation, Relationship marketing, internet communication, consumer behavior, ecologically concerned consumer |
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Emmanuelle RIGAUD, PhD - email - +33 (0)3 26 77 47 23 - CV, publications
Area(s) of research: Brand strategy, luxury brand management; Merger & acquisition (strategy and organization) and organizational frontiers |
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Isabelle ROBERT, PhD - email - +33 (0)3 26 77 46 43 -
CV, publications
Head of Sustainable development
Area(s) of research: Sustainable Development; Corporate social responsibility; Responsible marketing
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Nathalie SPIELMANN, PhD - email - +33 (0)3 26 77 56 71 -
CV, publications
Area(s) of research: Territorial Marketing, Origin-based products; Advertising effects |
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