Adilson Borges a été choisi pour devenir membre du comité de lecture de la revue JAMS (Journal of the Academy of Marketing Science). JAMS est une revue classée A (AERES) et 2 (CNRS). Les membres du comité de lecture (review board), qui représentent les plus grandes Universités et Ecoles internationales, aident l'éditeur dans le processus de révision ainsi que dans le rayonnement de la revue. La revue JAMS fait partie des publications de l’Academy of Marketing Science. Cette dernière est une organisation internationale, académique et professionnelle dédiée à l’excellence dans la création et la diffusion des connaissances marketing à travers le monde.

La 3ème édition de l'ouvrage d'Eric Vernier est sortie.
"Blanchir l'argent sale, c'est remettre dans le circuit officiel le fruit des trafics en tout genre (crime, drogue, prostitution, détournement de fonds, prise d'otages). Cet ouvrage propose un panorama détaillé et exhaustif des différentes techniques de blanchiment, des plus simples aux plus sophistiquées, ainsi que les moyens de lutte mis en place au niveau national, européen et international. Cette 3e édition est mise à jour des nouvelles législations et statistiques, et s'enrichit de nombreux avis d'experts. Technique et très complet, cet ouvrage est principalement dédié à la formation des personnels de la banque, des conseillers fiscaux et des conseils en gestion de patrimoine (professions exposées)."

Along the lines of an academic and pedagogical pattern that is widely used internationally, where the relationship between dissertation supervisor and student is used to generate joint research work, the RMS Marketing professor Nathalie SPIELMANN and Mathilde DELVERT, who graduated from SupCo in 2010, have co-written an article for the Journal of Business Research (coming soon) “Adapted or standardized copy: Is non-cultural English the answer?”

A new book, “La crise financière en 40 concepts clés” (the Financial Crisis in 40 Key Concepts), edited by  Catherine Karyotis, an RMS professor and including contributions by several RMS professors, is published on 28 March 2013.
“The book La Crise financière en 40 concepts clés appeared at the beginning of 2009, when the world was still in a systemic crisis. Four years later, how has the situation evolved? The nature of the crisis has changed, but it is still here, and more serious than ever, for its impact goes beyond the financial sector which is only the visible side of a deeper, protean crisis: where the public debt model of former industrialised countries is putting the Eurozone at risk. Several G20 summits have attempted to reform world finance, to overhaul governance and reduce the enormous macroeconomic imbalances. (…)

On Monday, February 4th, RMS proudly organized a one-day research workshop in honour of William T. Ziemba, Alumni Professor (Emeritus) of Financial Modeling and Stochastic Optimization in the Sauder School of Business, University of British Columbia.
M. Ziemba presented “When to Sell Apple and the NASDAQ? Trading Bubbles with a Stochastic Disorder Model”. Teacher-researchers from RMS, RBS, URCA and BEM also made presentations.
The full program of the workshop and the abstracts of the presentations are available here

Since the 1960’s, the dominant theory in finance is the theory of the efficient market hypothesis which states that crashes do not happen and therefore why predict them? From the statement that crashes effectively happen, the co-authors Sébastien Lléo and William Ziemba, tackle this theory and explain the necessity of recognizing the anomalies and of proposing models to predict them.

Joonas Rokka is an assistant professor at RBS. Joonas successfully defended his thesis in 2010, entitled "Exploring the Cultural Logic of Translocal Marketplace Cultures: Essays on New Methods and Empirical Insights", at the Aalto University School of Economics in May 2010.

Adilson Borges and Catherine Karyotis, professors at RMS, have just published “Réussir le Mémoire des écoles de commerce” (How to write a Successful Business School Master Thesis)

“The Master Thesis is mandatory if you want to obtain the grade of “Master.” In other words this book is aimed at business school students but also university students who want to put a lot of effort into their thesis and make a success of it.

The recent, extremely swift development of social networks, whether of a general (Facebook, Twitter) or professional (LinkedIn, Viadeo) nature, makes it particularly difficult to estimate the value of these networks as businesses.

The article, by Safwan MCHAWRAB, a teacher-researcher at the CMAC, is divided into two sections. The first section highlights the particular features of social networks within the digital economy. The second draws up a non-exhaustive list of the different methods of valuation proposed, with their respective contributions and limits. (...)

Retailers compete to find ways of showing that their prices are the lowest on the market. Leroy-Merlin maintain that they will refund twice the difference if a customer finds the same product at one of their competitors for a lower price. C-discount offers 10 times the difference. Darty also offers a refund for a cheaper price, but only for the difference between their price and the one found elsewhere. Other retailers go further, and offer automatic money back guarantees. Who is right? Is offering a price guarantee a good strategy? And if so, what is the most effective rate of refund? Is an automatic money back guarantee effective?

Lisa Peñaloza holds a doctorate from the University of California, Irvine, was a Professor of Marketing for six years at EDHEC Business School, and now teaches at Bordeaux Management School. Her research fields include understanding complex interactions between the cultural meaning and economic assessment that consumers make in their everyday family life, and marketing professionals.  Recently she has been working on the impact of the money sent by immigrants back to their family in Mexico, the credit taken out by white, American middle-class families and the challenges faced by companies hoping to penetrate foreign markets and those hoping to gain a foothold in the sector of sustainable development and social business.

Anne JULIEN, professor of Marketing at RMS, has just published “Marketing de la banque et de l'assurance,” (The Marketing of Banks and Insurance) in collaboration with André Marot.

“Rocked by crises, new regulations and technological metamorphoses, the banking and insurance sector has to evolve and face up to a lack of trust. On the basis of new customer purchasing pathways, this book proposes methods and tools for the improvement of performance in all four dimensions of the marketing mix.  It manages to combine academic and operational approaches, and gives solutions to key problems such as:(...)

The RMS Research Centre Reims Research Centre for Wine-Place-Value organised a lecture-workshop on 13 October as part of the 2012 “Fête de la Science,” a national event whose aim is to promote scientific culture and to introduce the public at large to research career possibilities.

Aver a blind tasting session, the members of the Research Centre discussed culture and consumption, the language of wine and tasting, how to define “terroir” and how the reputation of a wine develops.

In this way the participants learnt the expert views of RMS researchers in an enjoyable, interactive way.

Edgar Bellow, professor researcher in People & Organizations at RMS, publishes “Assessing customer needs, airport management after the deregulation”.
“This mixed methods research identified the factors influencing the airport selection decision among passengers and managers of air carriers to provide airports with information to guide their marketing efforts. The deregulation of the air transportation industry in the EU has led to increased competition among airports, including competition from airports outside the local catchment area. The research was based (...)

Nacima Ourahmoune professor-researcher of the RMS MCS reserach group, is the Marketing Track Co-chair of the CLADEA annual conference, Lima, Peru, 22-24 october 2012. The Consejo Latinoamericano de Escuelas de Administration annual conference is one of the largest Latin American conferences offering diverse tracks and a great international scholar exchange platform in Business studies. If you wish to know more about this event, please follow this link.

Ghassen Bouslama, Finance professor at RMS, has published a new book: Fusions-acquisitions bancaires et accord de crédits aux PME (Mergers and Acquisitions and SME loans). “The aim of this study is to explain how the process of granting loans to SMEs evolves in consolidated banks. Bank mergers and acquisitions affect loan decisions because they alter the relationship between the bank and SMEs and between the different members of staff involved in the decision-making process.  The study proposes (...)

As part of their research into the impact of wine tourism on the behaviours of Chines consumers, Huai Yuan Han and David Ménival visited Shanghai and Beijing from 8 to 21 July to carry out a field study.

The survey, that follows on from a quantitative study carried out previously, consisted in interviewing a series of Champagne and Bordeaux wine consumers, some of whom had visited one of these wine regions, and some of whom had not. The aim was to compare the behaviours of each of the two groups.

On 1st June 2012, the Reims Research Centre for Wine-Place-Value organised its first international research seminar at Reims Management School to study the strategies of wine-producing areas, looking in particular at the central issues of  clusters, governance and territorial branding.

In all, nearly 70 people from a wide variety of locations (Reims, Paris, Dijon, Bordeaux, Nantes, Perpignan, Italy, Germany, Great Britain and Australia) were present to attend the 24 presentations planned for the day. We were particularly proud to welcome Yves Bénard, President of the OIV (International Organisation of Vine and Wine), who was present to introduce and close the day’s presentations.

Papers by researchers of Marketing, Consumption & Society Research Group (MCS) of Reims Management School will e presented at the Consumer Culture Theory Conference à Oxford (UK) en août 2012.

The MCS research group was very honoured to launch the 2012-2013 academic year welcoming Lisa Penaloza, one of the leading scholars in the Consumer Culture Theory research area.  Lisa has published extensively in Journal of Consumer Research, Journal of Marketing, Consumption, Markets and Culture, Marketing Theory...Lisa is also the co-editor of the seminal textbook Marketing Management: A cultural perspective (Routledge, London) and the next co-chair of the 2013 Consumer Culture Theory conference.
Lisa Penaloza's 3 days visit was very inspiring for the group and helpful advancing on-going research projects.

Marina BERTREL, a Law professor at RMS, has published a new book: L'incidence du LBO sur la notion de société.

“The aim of this book is to compare a classic theme of Company Law, the very notion of the company, with its sometimes restrictive demands, to the ‘financial vampirism’ of the archetypal example of financial capitalism: the ‘Leveraged Buy Out.’ (...)

A new course in Experimental Finance, based on simulations in the Behavioral Lab, the RMS research laboratory, is being offered this year to students of the MSc in Finance and International Banking and the Sup de Co Master Programme.
Alexandre Alles, an MSc student, says:
"The course was an excellent way to improve our understanding of Experimental Finance.  The results of the questionnaires we answered in the lab gave us some surprises about the investment choices we make.(...)

Recently a new law was proposed which would have inserted warnings in advertisements using digitally enhanced photos of models, to reduce problems of anorexia among young girls. But what effect do digitally enhanced photos really have on young girls? And if there really is a negative effect, what would be the effect of such a warning?

The 16th edition of the Annual Congress of the Academy of Marketing Science will be held this year from 16 to 19 May in New Orleans, in the United States.
Reims Management School hosted the congress in 2011, with more than 500 participants from all over the world; the event was organised by Adilson Borges, a teacher-researcher at RMS and at that AMS Vice President for International Membership, and Barry Babin, affiliate professor of RMS and Chair of the AMS Board of Governors.

Royston Greenwood, professor at the University of Alberta and an eminent researcher in the field of institutionalism, was a visitor to RMS on 5 March 2012.
The seminar with Royston Greenwood gave us the opportunity to improve our understanding of the importance and the challenges of academic research and of publication in international journals, and to hear comments and suggestions on current research.
Professor Greenwood’s presentation concentrated on the process of publication in international journals. He underlined the importance of attending international conferences (and in particular those of the Academy of Management, AOM, which is welcoming more and more researchers from all over the world and especially from Europe) and the process of submitting papers for review at AOM; he insisted on the process and the challenges for qualitative research; and finally presented one of his papers, currently in Revise and Resubmit with AOS.

The teachers-researchers of RMS Research Centre CMAC (Customer MAnagement Center) offer you a series of video presenting their publications.

Four videos are already available on the CMAC website:

• Managing Incoherent Customers, by Aurélien Rouquet
• Over-packaging:  Superfluous for the Consumer, by Fanny Reniou
• Managing Deviant Customer Behaviour, by Jean-Baptiste Suquet
• Relocated Companies, by Nathalie Belhoste

Nacima Ourahmoune has contributed to a chapter on "Masculinity, Intimacy and Consumption" in this international book that offers cutting-edge work on gender and consumer behavior.
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace.

Professor Darren Dahl (Sauder Business School in Canada) was the distinguished visitor of the Behavioral Lab^RMS at Reims Management School on 26 - 27 April 2012.
Professor Dahl is an authority in the field of Consumer Behaviour and has published research in academic journals such as the Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Research

Frédéric NLEMVO, of the ICE@RMS Research Centre, has recently published three articles:

• “Le Dynamisme Entrepreneurial des Régions: Proposition d’un Cadre Conceptuel”, (Regional Entrepreneurial Dynamism: a Proposed Conceptual Framework) in “Canadian Journal of Regional Science”, 34(2/3), December 2011.
• “Performance and growth dynamics in young service firms: an exploratory study”, in the British Journal “International Journal of Services Technology and Management”, Vol. 16, No. 3/4, 2011.
• “Le rôle de l’expérience de l’entrepreneur dans le niveau d’internationalisation des jeunes entreprises”, (The Role of Experience in the Rate of Internationalisation of New Firms) in “Management & Avenir”, no.50, December 2011.

>> Read the abstracts

Interview with Frank Janssen, Professor of Entrepreneurship, Vice-Dean of International Affairs and holder of the Brederode chair in entrepreneurship at Louvain School of Management, Université Catholique de Louvain, Belgium. He is also Associate Editor of the Revue internationale des PME (leading French-speaking academic journal on SMEs and Entrepreneurship).

Pierrick Gomez, professor in Marketing and member of the Reims Management School Value & Persuasion Research Centre, received the award for Best Research Paper at the North-American Conference of the Academy of Marketing Science (AMS), which was held in New Orleans in May.
The paper, which examines perceptions of food naturalness by consumers, was selected from more than 300 papers presented during the conference, thus demonstrating the prodigious quality of Pierrick’s research!

From April to end of May we have had the honour of welcoming Martin KUNC, at the invitation of the coordinator of the "Reims Research Centre for Wine-Place-Value", Steve CHARTERS. Martin KUNC has been associate professor of Management Science at Warwick Business School since 2009 and has a doctorate on the subject of the Dynamics of Competitive Industries from the London Business School. He was previously a consultant at Arthur Andersen and then an independent consultant, in areas such as the Media, Pharmaceutics, Financial Services, Consumer Goods, Cement and the Wine industry. He has also taught Strategic Management in Chile.

Casablanca, 21 and 25 May 2012

Anne-Sophie Binninger and Isabelle Robert presented a paper entitled “How do Consumers Perceive and Assess Carbon Labels on Packaging?” The conference brought together 70 researchers from all over the world, specialising in CCT (consumer culture theory), sustainability and critical studies and its aim was to contribute to a better understanding of markets, the processes which structure these markets, from the institutional point of view (at both micro and macro level) and their connections with human development. Visit the website of the International Society for Markets and Development.

The Wine Research Centre was pleased to welcome,from June 11 to July 12, Dr Jennifer SMITH MAGUIRE, a lecturer in the Media & Communication Department of the University of Leicester, as part of the Champagne-Ardenne region’s policy of “Support for International Scientific Cooperation – Visiting Researcher Expertise.”

During her stay, Jennifer is carrying out a study into sustainable development in Champagne winegrowing; she is examining producer and consumer perceptions of natural champagne production and possible applications for sustainable development in Champagne.

On 26, 27 and 29 June 2012 Linda Rouleau led a workshop at Reims Management School on the subject of scientific publication. The aim was to develop the ability of our researchers to achieve publication in internationally renowned academic journals. Linda Rouleau is a tenured professor in the Department of Management at HEC Montréal and is the holder of a professorship in Strategy, Organisation and Social Practices. Her research interests lie in the field of strategy-as-practice. She is a member of the editorial committees of Journal of Management Studies and European Management Journal. She was formerly co-editor of M@n@gement (2009-2011).

Nacima Ourahmoune will be chairing the session "Compelling Consumer Contexts" at the Association for Consumer Research - North American conference (ACR), Vancouver, october 4-7th 2012. Nacima will be also presenting a paper entitled "Marketplace Performances in Emerging Economies: Eliciting the Asymmetric Interactions between Service Providers and Western Tourists".
Read more on the ACR 2012: Appreciating Diversity conference website

Odile Letrillart-Bénard, professor and director of the Specialised Masters in Business Development and Key Account Management has published “Profession manager commercial, Motiver, coacher et piloter une équipe de vente,” (The job of a sales manager: motivating, coaching and managing a sales team) co-written with  Alain Fossier, Coach and Commercial Management  Consultant with Halifax.

“If they are to be enthusiastic and committed, salespeople’s talents need to be recognised, but they also need to find meaning in what they do in terms of team projects.  The human dimension is at the core of the sales manager’s job, the quality of relationships between the immediate manager and his team is what mainly determines the commercial effectiveness of the company. (...)

The project became a reality on 6 February with the official signature of a partnership agreement between the Champagne-Ardenne Region, the Marne Departmental Council, Reims Metropolitan Area and Reims Management School (RMS). The local authorities thus stress their commitment to a joint policy which will reinforce our region’s strong position in the field of industrial biotechnology and non-food applications for agricultural resources. The objectives of the chair are to strengthen higher education, research and innovation, three areas that will all contribute to business development and employment.

The Behavioral Lab is a laboratory for research into individual behaviour.
It studies people’s reactions to certain stimuli (e.g. an advertisement, a financial investment etc.) and contributes to a clearer understanding of the decisions people make in organisations and in society.

From 2 April to 2 June, Reims Research Centre for Wine-Place-Value will be hosting Dr Martin Kunc of Warwick Business School. Together with some of the members of the centre, Dr Kunc is carrying out research into the links between perceptions of value creation existing in the Champagne wine region and their effects on the performance of the region and its wine producers. Dr Kunc’s research visit to our school is being partly funded by the Champagne-Ardenne Region.

Interview with Yvon Gasse, Professor of Entrepreneurship and Director of the Centre for Entrepreneurship and SMEs at Université Laval (Canada), who recently spent a week at Reims Management School.

Channel 9 Dunedin Television recently interviewed Steve Charters, Master of Wine and RMS professor. Steve Charters, an internationally renowned researcher, is currently in New Zealand working on his research project into the emergence of territorial brands through the   example of the Central Otago vineyard and the growing success of its Pinot Noir. This study is being carried out jointly with Prof. Richard Mitchell of the University of Otago. >> See the interview

Diana Mangalagiu, professor at Reims Management School, is co-author of Reframing the Problem of Climate Change, from Zero Sum Game to Win-Win Solutions (ne pas traduire) published in November 2011.(...)

An interview with Frédéric Nlemvo was published in the economy section of the newspaper “l’Union” on 29 November 2011. The article was mainly about the obstacles that make the development of student entrepreneurship in France difficult, and also the way in which the current economic crisis may create opportunities for young entrepreneurs.

The Behavioral Lab is a laboratory for research into individual behaviour.
It studies people’s reactions to certain stimuli (e.g. an advertisement, a financial investment etc.) and contributes to a clearer understanding of the decisions people make in organisations and in society.
The laboratory, located on campus 1 at RMS, is equipped with specialized programs and a management system enabling us to set up advanced experimental studies (ex. consumer behaviour, behavioural finance, organizational behaviour etc.).

Nacima Ourahmoune and Gaël Bonnin have contributed to two chapters on design (product design and creativity for Nacima, design of floor space for Gaël) in this international manual published by Routledge, London.

The 15th World Marketing Congress, organised at RMS in partnership with the Academy of Marketing Science from 19 - 23 July 2011, was a great success.

In all about 500 participants from more than 45 different countries were lucky enough to attend. Many of the visitors commented on the quality of the conference, both academically and culturally.

Ghassen Bouslama, professor of finance and coordinator of the Islamic Banking and Finance Certificate in RMS, published an article in the latest issue of the English magazine Islamic Banking & Finance. The article is an overview of the advances in the development of Islamic finance in France as well as the latest tax and regulatory adjustments in this area.

Rachel Beaujolin-Bellet, RMS professor specialising in restructuring issues, presents the principal conclusions of an evaluation process. It was part of a project led by ARACT (Regional Association for the Improvement of Working Conditions) in the Nord Pas de Calais region, aiming to help small businesses under threat to reorganise in the face of large-scale change. She pinpoints the lessons to be learnt about the specific features of small businesses and how best to advise them in such situations.  She also identifies possible ways we can work together to build for a different kind of future. Finally, she shows how restructuring involves many important issues in terms of working conditions.

Mark DAVIS is a Mathematics research professor at Imperial College London and he is specialised in stochastic analysis and financial mathematics, in particular in credit risk models, pricing in incomplete markets and stochastic volatility. During the last Scientific Committee meeting of the 2010-2011 academic year, Mark DAVIS joined this committee as a new member. His arrival will bring a new perspective towards the development of research activities at the school. He is the author of several articles, books and other contributions such as: Large portfolio credit risk modelling in the International Journal of Theoretical and Applied Finance, Negative Libor rates in the swap market model in Finance and Stochastics, The range of traded option prices, inMathematical Finance etc...

The 15th World Marketing Congress of the Academy of Marketing Science (AMS) is taking place between July 19th and 23rd, 2011 at Reims Management School. 450 participants are awaited!
With the financial support of Champagne-Ardenne Regional Council.

As part of a study being carried out for the company Métanoia Santé, Sup de Co Master’s students in the elective “Studies and Consumer Insight” (coordinated by Pierrick Gomez, a member of the Value & Persuasion Research Centre), have been using the RMS Behavioral Lab.

The aim of Rachel Beaujolin-Bellet, professor at RMS and Géraldine Schmidt, professor at IAE in Paris, the co-authors of this book, is to highlight both the systems of constraints that people face and the areas of possibility that may appear.

The fifth instalment of the project “Talking to the Leaders”, a series of exclusive interviews with major European business leaders covering different aspects of management, has just appeared.
In this interview, Daniel Karyotis, President of the Board of the Banque Palatine, looks back over his career and presents the Banque Palatine. He also explains what he considers to be the core skills our students need to acquire.

Ghassen Bouslama is one of the co-authors of a new book on Islamic Finance. The book was written by 50 international experts from 18 different countries. The book is edited and published by Mazars whose aim is to make Islamic Finance more widely known.  The importance of Islamic Finance as an alternative to traditional Finance is growing steadily.  Ghassen’s contribution is on the subject of: “The current state of Islamic Finance in France and recent progress.”

The fourth in the Talking to the Leaders series, a project to interview Major European Business Leaders covering different areas of Management, has just appeared.
In this issue, Martine Delzenne, CEO of Le Printemps, speaks of her career and of Le Printemps’ main strategic challenges. Mme. Delzenne also advises students about their career project.

This partnership has for objectives to develop a special relationship between Décathlon France and RMS students, but also to develop new research opportunities for IRC and its teacher-researchers.

Interview with Diego Costa, doctoral student and research assistant for the RMS Value & Persuasion Research Centre. In an article published in the International Journal of Consumer Studies, “Green consumer values: how do personal values influence environmentally responsible water consumption?”

Diego Costa presents the principal results of his study, its managerial implications and how this study can be used to enhance the teaching experience.

RMS welcomes the “2nd European Workshop for Research Directors of Business Schools” on October 7 and 8, in collaboration with EFMD and EURAM.
Success in research is vital for the reputation of the present day Business School. While each European country is developing its own ways of judging research success, there are many common elements. Furthermore, research directors face many of the same problems – funding, motivating staff, dealing with other stakeholders both in and outside the school, and many more.

This is a book which aims to examine all aspects of the way that the champagne industry is organised, managed and marketed.   It stems out of a study tour organised a few years ago for a group of leading wine business academics world wide, selected because of their varying interests and disciplinary backgrounds.  Most of the book features chapters which they have written given their analysis of how champagne is currently operated, its strengths and weaknesses and the challenge that the industry and the individual producers in the region currently face. 

This first Research Insight interview presents the article "Effect of mall atmosphere on mall evolution: teenage vs. adult shoppers", which appeared in the January 2011 issue of the Journal of Retailing and Consumer Services.
It was co written by Jean-Charles Chebat and Adilson Borges, together with three other American researcher-teachers.

Research Insight, initiated by Adilson Borges, director of the RMS Value & Persuasion Research Centre, is a series of ten-minute video interviews which aim to make articles published by research centre members accessible to all interested parties (companies, students etc).

Reims Management School has created a new research chair in Real Estate & Society which aims to explore social issues in the property sector. The chair will bring together researchers, students, professors and real estate professionals to form a centre of excellence.

The creation of the Chair is based on the expertise of Reims Management School’s academic and applied research professors and was developed in close collaboration with the Plurial Group and Acobha Residencies, two enterprises specialized in property management.

This year, RMS took part for the first time in the Festival of Science on 14 and 15 October 2011, where we presented the work of the Behavioral Lab, directed by Adilson Borges, at the “Science Village” (which was housed on the Moulin de la Housse Campus).

Maria Kniazeva joined the University of San Diego in US, School of Business Administration, in 2003 as an assistant professor of marketing. An associate professor now, she has been our first visiting scholar at RMS for the academic year 2010-2011.

On 29th April 2010 the Scientific Committee welcomed for the very first time its new member Peter McKiernan, professor of management at St. Andrews University*. He was formerly President of EURAM and also President of the British Academy of Management.

Le 10 et 11 mai 2010, Christopher Ross, professeur de Marketing à Concordia University (Canada), a animé un séminaire d’écriture d’études de cas à destination des enseignants-chercheurs de RMS.

May 6th RMS welcomed Michael Gibbs and Kathryn Ierulli, both are Professors of Economics at Chicago University.

Aurelien Rouquet, director of the Customer MAnagement Centre (CMAC), has contributed to a book on management tools co-authored by nine authors from universities and business schools.
This book, coordinated by Carine Dominguez-Pery, is published by Hermes in its "Organization and Strategy" series. Aurelien's contribution is entitled: "Internal and external contextualization of management tools in organizations."