Dear colleagues ,

This is the autumn’s edition of “Research Echoes”,  the RMS Research Newsletter whose purpose is to give you a review of the past year’s publications that will be further detailed in the Research Year Book, scheduled to be released in early November. It also focuses on our most recent publications successes and provides details on the school’s four research centres.

The research centre projects have been evaluated by the external members of the Scientific Committee and approved by the RMS Executive Committee. The four research centre coordinators, Adilson Borges, Steve Charters, Aurélien Rouquet and Frederic Nlemvo presented their projects to the Scientific Committee on October 12th and to the Executive Committee meeting on October 19th.

The beginning of this year was primarily devoted to two major issues:

The first was to attract more top level researchers to come and work at the school in collaboration with our research teams. The project objective is to encourage research exchanges with international colleagues with a view to confronting practices, transferring and transmitting the best international expert knowledge and methodology to RMS researchers, establishing the international reputation of RMS in Europe and the rest of the world.

Our visiting scholars’ programme is being finalized and will be available in the Faculty Handbook, once it has been approved by the RMS Executive Committee. We have already welcomed Maria Kniazeva, a marketing professor who works on issues related to authenticity. She was invited by Steve Charters and the Wine, Place and Value Research Centre, and will present her research to the marketing department on October 21st and to the entire faculty in a workshop on qualitative methods workshop on November 18th. The title of this seminar, which will be in English, is "Business Research: “Learning about What Numbers Will Not Explain”. You are all welcome!

The second issue is to provide more support to RMS researchers, thanks to changes in the role and objectives assigned to affiliate professors whose primary assignment will be to support RMS researchers. The success of this collaborative effort will, of course, depend on commitment from both sides.

I hope you enjoy reading this newsletter and I remind you that the entire Research team is at your disposal to answer your questions.

Svetlana Serdukov
Associate Dean Head of Research

This new academic year has been marked by significant faculty recruitment. Our new faculty members are:

Nathalie BELHOSTE		Gaël BONNIN
	Nathalie BELHOSTE holds a PhD in Political Science from Sciences-Po Paris. In 2004 she graduated from the research master's programme Contemporary East Asian Studies. In 2000 she graduated from EM Lyon with a Master of Science in Management after obtaining a Master of Arts in Political Science at Jawaharlal Nehru University, in India... Read more...		Gaël BONNIN holds a PhD in Management from the University of Burgundy (2000). He has published in various academic journals and contributed papers to conferences (Recherche et Applications en Marketing, Decisions Marketing Read more ...
Carine CHEMIN		Charles DAUSSY
	Carine CHEMIN holds a PhD in Management from the Pantheon Sorbonne University, after having graduated with a Research Master in Management from the IAE (Institute for Advanced Studies) Paris. Since 2010 she has been a member... Read more ...		In 1982, Charles DAUSSY graduated with a Master in Management Science from ISG (Institut Supérieur de Gestion), Paris. Meanwhile, he also acquired a professional experience working in various companies such as: Financial Analyst at Hugin Sweda in Paris, Business Controller at Wang Labs France... Read more ...
Yosr KHLIF		Sébastien LLEO
	Yosr KHLIF obtained a PhD in Mathematics at Paris VI –Pierre et Marie Curie University in 2000. She also graduated with a postgraduate certificate in Probability and Finance in 2001 from Paris VI - Ecole Polytechnique and a postgraduate certificate in Mathematics from Metz University. She taught at Paris IV... Read more...		In 1997 Sébastien LLEO graduated from RMS with a Master of Science and from the University of Ottawa (Canada) with an International MBA. In 2008, he obtained a PhD in Mathematics at Imperial College London (United Kingdom). He is a member of various scientific organizations: Society for Industrial ... Read more ...
Nacima OURAHMOUNE		Fanny RENIOU
	After graduating with an MSc in Politics from Sciences-Pô Aix and a Grande Ecole degree from HEC Paris, Nacima had different industry experiences as a consultant in strategy for Accenture, as a CEO, co-founder and professor at Sup Exam, as a Group Manager Assistant at Lancel, and as an independent consultant... Read more ...		After a Research Master in Marketing and Strategy at the University of Paris Dauphine and 3 years in the ESSEC doctoral program, Fanny RENIOU obtained her PhD in Management Science from Paris Dauphine in 2009, From 2006 to 2010 she taught at Paris Dauphine. Since 2007, she has been a member of AFM... Read more ...
Elen RIOT		Dilip SUBRAMANIAN
	A former student at ENS Lyon, Elen Riot obtained a PhD from HEC in 2009. She also holds 2 Masters in Philosophy and Comparative Literature from La Sorbonne (Paris IV). She has taught strategy, entrepreneurship and innovation at HEC since 2005 and since January 2009 she has been an Assistant Professor of Strategy ... Read more ....		Dillip SUBRAMANIAN has a PhD in Historical and Social Anthropology from the Ecole de Hautes Etudes en Sciences Sociales, Paris. He obtained an M.Phil degree in Social Sciences from the Ecole Normale Supérieure-EHESS and holds a Bachelor of Arts in History (Delhi University, India). Read more ...

RMS congratulates and thanks all the teachers who have contributed to RMS’s intellectual output with their publications:

Focus on Articles: Ababacar MBENGUE: Should We Burn Statistical Significance Tests? M@n@gement (Vol 13, n° 2) : p.99-127. Inference plays a central role in management research as researchers frequently draw conclusions or make generalizations from their observations or results. Read more...
Focus on Books:
	50 Fiches sur le marketing durable (50 record cards on sustainable development) This book on sustainable development has been written by four researchers, among whom Anne-Sophie BINNINGER and Isabelle ROBERT, teachers at RMS. It describes the link between marketing and sustainable development. Read more...
	Management Information Systems  Serge Costa and Eric Fimbel are teachers and researchers at RMS. They are currently publishing the 11th version of "Management Information Systems", a reference book in Information Systems. This publication is the French version of "Management Information Systems, Managing the Digital Firm" written by two American authors: Kenneth and Jane Laudon Read more...

Chair in Social and Solidarity-based Economy
The Chair in Social and Solidarity-based Economy, which succeeds the Chair in Management of Non Profit Organizations and Social Business, aims to highlight entrepreneurial practices that belong neither to the prevailing market....
Read more...

Champagne Management Chair
The destination of the 2009-2010 Study Tour of the Champagne Management Chair was the beautiful city of Piacenza, in Italy. This visit offered the visiting students an opportunity...
Read more...

The Research Centres are :

ICE@RMS, coordinated by Frédéric Nlemvo
According to Boston University’s ITEC de Boston University:
« The new entrepreneurs are entrepreneurs without borders. They reach across industries, markets, and communities and cross language, cultural, geographic, political, and economic barriers to launch new businesses on new platforms to serve global markets. »
Read more...

The Wine, Place and Value Research, coordinated by Stephen Charters
The Wine, Place and Value Research Centre plans to focus on the relationships between wine and the environment and places in which it is produced, specifically in the business context (value creation and management). This Research Centre will provide a focus and support network ...
Read more...

The Value & Persuasion (V&P), coordinated by Adilson Borges
The Value & Persuasion (V&P) Research Centre is the result of the strong research capabilities that have been developed by a number of researchers at Reims Management School.
The V&P Centre will be an English speaking environment. All meetings and sessions will be held in English ...
Read more...

Research Group on Customer Management , coordinated by Aurélien Rouquet
The Research centre proposes to deal with a relatively new theme in management literature, that of “customer management”. The idea is to call into question the prevailing view that “the customer is always right” and that it is simply a matter of keeping him satisfied...
Read more...

The Academy of Marketing Science is proud to invite you to join the 15th World Marketing Congress that will be held between July 19th and 23rd 2011 at Reims Management School, in Reims, Champagne, France.
The conference theme is “The Customer is not Always Right? Marketing Orientation in a Dynamic Business World.”. The customer orientation paradigm has pointed to the importance for for-profit and not-for-profit organizations to become “customer-centric.” For more information and publication guidelines, please look at the call for papers and the video on our RMS website

Find out more:
- read the call for papers
- watch the video
- visit the AMS website

Ecricome is a common entry exam system for 6 major Business Schools in France (Grandes Ecoles): BEM Bordeaux Management School, Euromed Management, ICN Business School (Nancy), Reims Management School, Rouen Business School and ESCEM Tours- Poitiers. They have decided to join forces for their research programs, and in particular for their doctoral school, with a view to creating the largest management research group in France.
Within the framework of the finest European culture and tradition in Social Science research, Ecricome PhD/ Universa aims to foster a thriving and innovative ground breaking research agenda. The person in charge at RMS of this program is Adilson Borges.
Find out more here.